In an effort to increase and/or maintain its online advertising services, AT&T/Yellowpages.com solicits prospective customers to purchase internet advertising services and products over the telephone and in person through a series of misrepresentations, omissions and deceptive sales practices, largely through the use of a uniform sales script. Included within the products and services sold is one known as YPClicks! Defendant's representations as to partnerships with major on-line search engines is untrue, as the service does not have the technological sophistication to navigate the complex systems used by the major search engines to assure advertising prominence.
Case No. 1:11-cv-2197 (S.D.N.Y.) Herman v. Yellowpages.com, LLC