Dannon Settles Activia Yogurt Suit

Ads overstated yogurt's effect on digestive health

Dannon has settled a massive consumer class action alleging that ads for certain brands of its yogurt overstate their claimed health benefits. The settlement will shell out $35 million to affected consumers.

The suit alleged that ads of both Activia and DanActive yogurt exaggerated their beneficial effects on human health. The ads promote the yogurt as improving digestion and have become well known for their goofiness; a recent Activia iteration features actress Jamie Lee Curtis, seated on a couch, noting that “our busy lives sometimes force us to eat the wrong things at the wrong times,” and promoting Activia as the solution to “digestive issues.”

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