Dannon Settles Activia Yogurt Suit
Ads overstated yogurt's effect on digestive health
Dannon has settled a massive consumer class action alleging that ads for certain brands of its yogurt overstate their claimed health benefits. The settlement will shell out $35 million to affected consumers.
The suit alleged that ads of both Activia and DanActive yogurt exaggerated their beneficial effects on human health. The ads promote the yogurt as improving digestion and have become well known for their goofiness; a recent Activia iteration features actress Jamie Lee Curtis, seated on a couch, noting that “our busy lives sometimes force us to eat the wrong things at the wrong times,” and promoting Activia as the solution to “digestive issues.”
For the full story visit ConsumerAffairs.com:click here.
Read More Firm News
- Benchmark Litigation Recognizes Robbins Geller with San Diego Firm of the Year and Impact Case Awards; Partner Debra Wyman Awarded San Diego Litigator of the Year and California Plaintiff Litigator of the YearApril 1, 2021
- March 31, 2021
- March 30, 2021
- ISS SCAS Top 50 Report Ranks Robbins Geller First for Recovering $1.6 Billion for Investors in 2020, More than Any Other Plaintiffs FirmMarch 24, 2021
- March 15, 2021