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New York – July 17, 2009 – Coughlin Stoia Geller Rudman & Robbins LLP (“Coughlin Stoia”) (http://www.csgrr.com/cases/bareescentuals/) today announced that a class action has been commenced on behalf of an institutional investor in the United States District Court for the Northern District of California on behalf of purchasers of the common stock of Bare Escentuals, Inc. (“Bare Escentuals” or the “Company”) (Nasdaq:BARE) between November 7, 2006 and November 26, 2007, inclusive (the “Class Period”), seeking to pursue remedies under the Securities Exchange Act of 1934 (the “Exchange Act”).

If you wish to serve as lead plaintiff, you must move the Court no later than 60 days from today. If you wish to discuss this action or have any questions concerning this notice or your rights or interests, please contact plaintiff’s counsel, Samuel H. Rudman or David A. Rosenfeld of Coughlin Stoia at 800/449-4900 or 619/231-1058, or via e-mail at djr@csgrr.com. If you are a member of this Class, you can view a copy of the complaint as filed or join this class action online at http://www.csgrr.com/cases/bareescentuals/. Any member of the putative class may move the Court to serve as lead plaintiff through counsel of their choice, or may choose to do nothing and remain an absent class member.

The complaint charges Bare Escentuals and certain of its executives with violations of the Exchange Act. Bare Escentuals, together with its subsidiaries, engages in the development, marketing, and sale of cosmetics, and skin care and body care products under bareMinerals, RareMinerals, Buxom, and md formulations brands worldwide.

The complaint alleges that, throughout the Class Period, defendants failed to disclose material adverse facts about the Company’s true financial condition, business and prospects. Specifically, the complaint alleges that defendants failed to disclose the following adverse facts, among others: (i) that the Company’s infomercial business was not performing according to internal expectations and would need to be substantially revamped; (ii) that the Company’s new infomercial had led to an immediate decrease in sales and was not performing to internal expectations; and (iii) as a result, the Company’s growth rate would be slowing from historical growth rates.

On August 1, 2007, Bare Escentuals announced its financial results for the second quarter of fiscal 2007, the period ended July 1, 2007. That same day, the Company held a conference call with investors and analysts to discuss the Company’s earnings and operations, during which it was revealed that its infomercial sales were weakening. In response to this announcement, the price of Bare Escentuals common stock fell $3.55 per share, or approximately 13%, to close at $24.75 per share, on extremely heavy trading volume.

On October 31, 2007, Bare Escentuals announced its financial results for the third quarter of fiscal 2007, the period ended September 30, 2007. Following the press release, the Company held a conference call with investors and analysts to discuss the Company’s earnings and operations, during which it was revealed that the Company had seen continued weakness in its infomercial business. In response to this announcement, the price of Bare Escentuals common stock fell $2.24 per share, or approximately 8%, to close at $24.70 per share, on extremely heavy trading volume.

Then, on November 26, 2007, the Company announced that President of Wholesale Sales Diane Miles had resigned to “pursue other opportunities, effective immediately,” which resulted in shares of the Company’s stock falling $3.42 per share over the next two trading days, to close at $19.75 per share on November 28, 2007.

Plaintiff seeks to recover damages on behalf of all purchasers of Bare Escentuals common stock during the Class Period (the “Class”). Plaintiff is represented by Coughlin Stoia, which has expertise in prosecuting investor class actions and extensive experience in actions involving financial fraud.

Coughlin Stoia, a 190-lawyer firm with offices in San Diego, San Francisco, Los Angeles, New York, Boca Raton, Washington, D.C., Philadelphia and Atlanta, is active in major litigations pending in federal and state courts throughout the United States and has taken a leading role in many important actions on behalf of defrauded investors, consumers, and companies, as well as victims of human rights violations. The Coughlin Stoia Web site (http://www.csgrr.com) has more information about the firm.